
Driving smarter fleets, together
Our story
Since its inception over 20 years ago, Jaama has always believed that fleet management should be more than just software. It’s also about people, performance, and peace of mind, helping you get the most out of the solutions.
Founded in 2004 with a vision to simplify complex operations, we’ve spent years refining our award-winning technology to help organisations like yours run smarter, safer, and more efficient fleets.
Our Key2 platform has become an irreplaceable, trusted backbone for vehicle, asset, and driver management, from small businesses to industry leaders. It isn’t just how we work or what we’ve built that sets us apart, but it’s our best-in-class team, operating with transparency, expertise, and a focus on solving your challenges

Awards & Partners



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Innovation that delivers
We do more than build fleet management tools. We develop solutions that evolve with your needs. Whether it’s powerful reporting or intuitive automation, we’re laser-focused on innovation to help you overcome your efficiency challenges, stay ahead, and work smarter.

A people-first approach
Today, Jaama is home to over 130 talented people, all unified by a people-first mindset. With one of the biggest UK-based in-house software development and dedicated support teams, our experts are ready to give you practical, clear advice. Technology without humans is nothing, and it’s our people who turn good solutions into great results.

Proven results
Our year-on-year investment in Key2 ensures our customers see real, lasting improvements. Reducing costs, improving compliance, boosting productivity, cutting admin time — our platform always delivers measurable results. By remaining a leader in fleet and asset management technology, we empower businesses to achieve more efficient and smarter operations every year.

Behind every decision and innovation is a leadership team that understands the demands of modern fleet management. They set the vision, invest in the future, and empower every Jaama employee to deliver the best experience for our customers.

Andrew joined Jaama in 2023 as CEO, following a successful acquisition by his investor group. Since then, he has forged a clear strategic focus — doubling down on customer experience, driving innovation in product, and strengthening the team. He continues to advance Jaama’s position as the industry benchmark for fleet and mobility software.
Andrew Holgate
Chief Executive Officer

Paul joined Jaama as part of the 2023 acquisition. An experienced CFO operating in fast fast-expanding software SME, Paul has operated at the CFO/FD level for 20 years, and the last 15 years in automotive software. In his last role, he oversaw 10 10-fold revenue increase and a subsequent very successful exit to a US-listed company, returning record-breaking cash multiple for Private Equity.
Paul Waterhouse
Financial Director

Rhianna Greaves is a Customer Success Director with a strong foundation in finance and leadership, previously serving as Group IT Director for a Jaama customer. She’s dedicated to building lasting partnerships and ensuring the customer voice shapes every decision and outcome. Outside of work, Rhianna enjoys exploring new places and has a love of classic cars.
Rhianna Greaves
Customer Success Director

Richard joined Jaama in 2011. As Sales Director, Richard works closely with customers to understand their needs and deliver solutions that drive real results. With more than 20 years of industry experience, he’s passionate about building strong partnerships and helping organisations achieve long-term value.
Richard Evans
Sales Director

Mark joined Jaama in 2024 and is committed to enhancing the customer proposition with the implementation of a product roadmap, ensuring Key2 continues to be industry-leading for existing customers and new markets.
Mark Francis
Chief Product Officer

Marc joined Jaama in 2024 and has over 25 years experience building and leading software development teams. Recognised for driving change that delivers real results, Marc is passionate about putting high-quality software into customers' hands.
Marc Harris
Chief Technology Officer

Michelle joined Jaama in 2024 and has almost ten years of experience in fleet software. Michelle is responsible for all digital channels, events, and brand awareness, and works closely with the sales and product teams to enhance growth opportunities.
Michelle Batty
Head of Marketing

Collette has been with Jaama since 2010 and rejoined in 2017 after time as a customer. She works closely with the leadership team to drive collaboration, alignment and delivery of strategic priorities, supporting the business to move forward with pace and purpose.
Collette Dooley
Chief of Staff

Karen Shaw
Head of Customer Service

Chantal brings over 20 years of experience in the B2B software space, where she has helped customers maximize the value of their platforms—from seamless onboarding to tackling complex challenges. Passionate about customer success, Chantal leads a team dedicated to delivering real, measurable outcomes through successful Key2 implementations.
Chantal Rutherford
Head of Professional Services
Our people
At Jaama, it’s the people behind the software who make the real difference.
Our team combines in-depth industry knowledge with a genuine passion for solving problems that matter to you. From developers and implementation experts to support teams who always go the extra mile, we’re here to help you work smarter, stay compliant, and move forward with confidence.


Our Core Values

Own the outcome
No excuses. We take full responsibility for results, not just roles. If it matters, we make it happen.

Champion our customers
We think like our customers (both internal and external), act on their needs, and earn their trust every day.

Rewrite the rules
We challenge outdated norms without hesitation. Innovation starts by asking, "What if we did it differently — and better?”

Unbreakable teamwork
We win by working as one. No silos. No egos. Just open minds and shared goals.

Build the future
We don't react to change. We lead it. We think long, move fast, and shape what's next.

Our purpose
Jaama was created over 20 years ago to simplify, smarten, and humanise fleet management.
Our purpose is to help ambitious businesses improve safety, efficiency, and compliance with intelligent fleet software that’s backed by real people who care. We believe great fleet solutions are built on trust, clarity, and deep practical expertise. We’re proud to support the people who keep vehicles, businesses, and communities moving.

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