14th September 2026, Lichfield, UK — Jaama, a leading provider of fleet management software, has been approved to join the G-Cloud 15 procurement framework, making its award-winning Key2 platform directly accessible to public sector organisations across the UK. The listing places Jaama on the Government Commercial Agency’s (GCA) Digital Marketplace under Lot 2b (SaaS), opening a significant new channel to councils, NHS trusts, emergency services and other government bodies seeking to improve how they manage their fleets.
G-Cloud is the most widely used procurement framework of its kind in the UK public sector, with spend reaching £2.4bn in 2024/25. The framework allows public sector buyers to research, shortlist, and procure technology services through a standardised, openly priced marketplace. For Jaama, the listing represents an opportunity to further support the public sector's drive for greater operational efficiency and value for money for taxpayers.
The approval follows a comprehensive three-month preparation and submission process, completed in late January 2026. Jaama worked closely with a specialist public sector framework consultancy Advice Cloud to develop the submission, covering social value, pricing, service description, accreditation requirements, and customer endorsement among other criteria. The GCA subsequently conducted a detailed evaluation and approved 5,446 bids across five lots, including Jaama.
The news builds on growing momentum for Jaama in the public sector. The company recently secured an 8+2-year contract with the Metropolitan Police and already works with many other public-sector fleets across the UK including: NHS Scotland, South Central Ambulance Service, West Midlands Fire and Rescue and Aberdeen City Council.
Kelly Pinner, Head of Business Development at Jaama, says:
"Being listed on G-Cloud is a real milestone for us. The framework gives public sector organisations a straightforward, trusted route to procure technology, and it provides us with the visibility we need to reach the right people.
"There are a huge number of public sector fleets that could benefit from what Key2 delivers, and we're looking forward to starting those conversations and demonstrating the real-world impact the platform can have on efficiency, compliance, and value for money."
Public sector organisations can find out more about Jaama's Key2, listed on the GCA Digital Marketplace, at our website www.jaama.com.
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About Jaama
Jaama were founded in 2004 with a mission to simplify complex fleet operations. For over two decades they have helped multiple organisations run smarter, safer, and efficient fleets through their Key2 fleet management software, which is a trusted backbone for vehicle, asset, and driver management
Jaama's Key2 fleet management platform helps fleets reduce downtime, improve safety, strengthen compliance and increase operational efficiency through a single, integrated fleet management ecosystem. Trusted by more than 250 organisations and used to manage nearly two million vehicles and assets, Key2 combines automated compliance, digital vehicle inspections, predictive maintenance, driver risk management and real-time reporting in one platform.
For more information, visit www.jaama.com.
