Andrew Holgate speaks to Fleet1000
Our CEO Andrew Holgate recently sat down with Fleet1000 to talk about the pressures facing fleet professionals today and what software needs to do to genuinely help. It's a wide-ranging conversation covering compliance, connected systems, AI, and what it really means to build technology that works in the real world.
Here's a summary of the key themes.
Compliance is non-negotiable and it should feel that way
Andrew is clear on this: compliance isn't a feature, it's a foundation. The regulatory environment around duty of care, emissions, and driver risk is tightening, and fleet directors feel that pressure every day. Our response has been to build compliance into every workflow within Key2, not as an add-on, but as part of how the whole system operates. When it works well, it should feel almost invisible. Boringly reliable, as Andrew puts it.
The biggest gains come from connected workflows
Fleet operations touch far more people than just the fleet team. Drivers, managers, suppliers, and leadership all need the same information and they need it to reach them without friction. Andrew describes how Key2 is designed to connect those communities: a driver flags an issue, a manager receives what they need to act, a supplier gets clear instructions, and leadership has visibility without chasing anyone for updates.
When everyone is working from the same data, turnaround times improve and operational surprises become rarer. That's the practical value of a connected system.
AI has to earn its place in fleet
There's no shortage of vendors attaching AI labels to products that don't warrant them. Andrew's view is that AI in fleet management has to be built with discipline. Secure, auditable, and genuinely useful to the people running fleets day to day.
He sees the next one to two years bringing a shift from report-led to action-led fleet management, intelligent systems that monitor continuously, flag anomalies, and take routine actions within clearly defined rules. But he's also direct about what underpins this: AI models are increasingly commoditised. The data and domain knowledge they operate against are what make the difference. Twenty years of operational context isn't something you can shortcut.
Trust is built through proximity, not presentations
Andrew talks candidly about how he leads, staying close to the product, to customers, and to the actual work. He's emphatic that you can't lead a technology business well from a distance. The best ideas, and the most important improvements, come from understanding exactly where the product sings and where it creates friction.
That approach shapes how Jaama operates as a business. A customer-obsessed team, a collaborative industry, and a leadership approach that refuses to coast. It's a combination that's difficult to build and even harder to replicate.
Read the full interview
Andrew covers a lot more ground in the full Fleet1000 interview including what decision-makers should be asking of their software providers, and where Jaama fits into the future of fleet technology. You can read it in full here: Andrew Holgate, Jaama CEO – FleetWise
